10 secrets about selling your home from a real estate agent

If the process of selling your home is a mystery to you, you’re probably eager to discover the 10 best-kept secrets of real estate agents.

Let’s face it, selling your home isn’t easy. Between the emotions of leaving a place filled with memories and the stress of selling fast and getting the best price, it can be overwhelming.

As a homeowner, you’ve probably heard all kinds of advice, some good and some not so good…

Expect concrete tips, after which selling a house will no longer be a mystery.

What are the 10 best-kept secrets revealed by a real estate agent?

Real estate agents are not sales experts for no reason. On the contrary, in addition to their knowledge and experience, they have tips and tricks that few homeowners know.

Indeed, behind their expertise lie secrets that maximize the chances of success while limiting those of making costly mistakes.

If you want to get a better price or sell faster, these real estate professionals know exactly how to go about it. Without further ado, here are 10 secrets about selling your home that you absolutely must know before you officially put it on the market:

Secret #1. First glance counts

When a potential buyer arrives at your home, they form an opinion within seconds. And we’re not just talking about the interior! The facade, the entrance and even the courtyard must be appealing.

Your real estate agent will tell you! Investing a little time and effort in exterior appearance has a big impact on sales. A well-trimmed lawn, a freshly painted front door, and the buyer is already seduced even before crossing the threshold.

As the saying goes, you don’t get a second chance to make a good first impression. So you’d better get it right the first time.

Secret #2. A fair price from the start

Real estate agents use pricing strategies to set a competitive price right from the start, because a good price is the secret to selling quickly.

Mistakenly, many owners think that by setting a higher price, they can “leave room for negotiation”. In reality, the opposite is often true. The house stays on the market longer, and buyers move on.

An experienced real estate agent knows the real value of your property and how to position the price to attract more offers quickly.

And in some cases, setting a fair price from the outset can even generate an overbid, leaving you with several options in hand.

Secret #3. Small renovations always pay off

It’s easy to think that major renovations are needed to attract potential buyers. However, the moment you decide to sell, Simple small-scale renovations can be just as effective, and even more advantageous, for you.

A fresh coat of paint, modern door handles, new bathroom ceramics or simple home staging can be all you need to sell well.What should you keep in mind? Buyers want to see themselves in a pleasant, well-maintained space. Small touches have the potential to transform an ordinary home into a favorite. Just think, it could be worth every penny.

Secret #4. A sense of urgency stimulates interest

Imagine this scenario: your house is on the market and you’re starting to receive a few visits, but nothing concrete.

By organizing an open house and announcing that several potential buyers have already shown interest, you can turn up the heat!

This little nudge encourages people to act quickly, for fear of missing out on a great opportunity. That’s where an experienced, seasoned real estate agent comes in, ready to implement strategies to make buyers’ hearts beat faster.

Secret #5. The best agent uses technology

Any real estate agent who doesn’t use technology in their day-to-day work is missing out on a host of opportunities, and so are you as a seller.

In fact, the the best real estate agents use it, and use it hard! From professional photos and virtual tours to podcasts and educational videos to targeted advertising on social networks, they know how to grab the attention of potential buyers. With digital tools at your fingertips, your home has the chance to be showcased like never before. It reaches a much wider audience.

Conversely, the days of simplistic ads are over! So, if the agent has little or no online presence, it’s all over.

So, with the right agent, you benefit from these innovations that make selling not only faster, but also more efficient. A real breath of fresh air in the sales process!

Secret #6. You need to attract the right buyers, not just buyers.

Selling a home isn’t just about attracting as many buyers as possible, it’s about targeting those who are genuinely interested and ready to buy.

A good real estate agent knows how to showcase your property to attract serious, qualified buyers, rather than just curious onlookers.

This means using effective marketing techniques to appeal to people who really see themselves in your home, and above all, who have the financial means to do so.

By targeting the right audience, you increase your chances of receiving relevant purchase offers.

Secret #7. The agent's goal is to maximize the seller's profit

When you entrust the sale of your home to an agent, you can rest assured that they’re on your side.

His objective is clear: to get the best price for you. He’s there to understand the local market, find the right buyer and put his negotiating skills to work for you. More than just an intermediary, it becomes your number one ally in this adventure.

Thanks to his know-how, you can be sure that every negotiation is conducted with the aim of maximizing your profits.

Secret #8. The good agent is honest

Nobody wants an agent who only sells dreams. After all, a good agent doesn’t dangle illusions in front of you, it gives you an honest overview of market conditions and the value of your property.

Even if it’s hard advice to hear, improvements to make or price adjustments to consider, you’ve got the right idea.

Remember, this franchise is here to help. With a transparent agent on your side, you can make the best decisions.

Secret #9. The best agent doesn't negotiate his commission

The question of real estate agent commission can be a tricky one. Many owners hope to negotiate the commission rate, but the best agent knows its value and knows that it goes far beyond a simple percentage.

An agent who refuses to change his commission is confident in his skills and his ability to sell your home at the best price. A well-invested commission means quality services, a better marketing strategy and more effective negotiations.

Feel free to open the discussion, but remember that a good agent is a partner who deserves his or her price for hard work.

Secret #10. Selling with a real estate agent is a golden partnership

Selling without an agent means being left to your own devices. But with a real estate agent by your side, it’s a whole different story.

The agent isn’t just there to post your ad; he or she has access to an incredible network of partners, buyers and industry experts.

By working with an agent, you benefit from their know-how and contacts, making it easier to sell your property.

By applying these real estate secrets, you’ll be better prepared to sell with confidence.

Remember that every little detail counts! So by knowing these strategies, you’re putting all the chances on your side to attract the right buyers and get the best price.

Ready to sell your home? Compare the best real estate agents in your area!

You’re now armed with the best advice for selling your home, but the success of this adventure also depends on your choice of real estate agent.

Each agent has his or her own approach and methods for maximizing your chances of success. So why not compare the best agents in your area?

Put these secrets into practice and jump at the chance to sell your home for top dollar!